Issue №07 — Spring '26
Available for 2 projects · Q3

The Stacksmiths × Ad Your Best partnership.
Branding by AYB. Engineering by Stacksmiths. One studio, end-to-end.

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02 Two studios. One desk.
A / Y / B — Brand

Ad Your Best

Identity, art direction, narrative, and the ten thousand small decisions that make a brand feel inevitable.

  • Visual identity & logo systems
  • Brand strategy & voice
  • Art direction & campaigns
  • Print, packaging, social
S / S — Build

Stacksmiths

Engineering for brands that want their site to feel like the brand. Performant, accessible, animated where it counts.

  • Marketing sites & web apps
  • Motion & interaction design
  • CMS, e-commerce, edge infra
  • Performance & accessibility

Most studios hand off. We don't. The brand team and the engineering team sit at the same desk, argue about the same kerning, and ship a site that looks like it was made by one mind — because it was.

03 Selected work — 2024 / 2026

Four brands.
Four full builds.

From naming to nav, monogram to motion. Every shipped site below was branded by AYB and engineered by Stacksmiths.

  1. 01
    TVAH · 2026

    A 5,000-year-old ritual, online.

    Ayurvedic skincare Brand · D2C site IdentityHeritage
  2. 02
    Onset Homes · 2024

    Spaces that feel like you.

    Home furnishings · Kolkata Brand · Editorial site IdentityEditorial
  3. 03
    Eora · 2026

    Body care for Indian skin.

    Skincare D2C Brand · D2C site IdentityEditorial
  4. 04
    Lynk Multimodal · 2025

    From port gate to plant door.

    Multimodal logistics · India Brand · Marketing site IdentityB2B
04 How we work

One engagement.
Brand and build.

01

Discover

Two-week dive: positioning, audience, competitive map, technical lay of the land. We leave with a brief both teams have signed.

02

Brand

AYB builds the system: logo, type, palette, voice, visual rules. Stacksmiths is in the room — every decision is checked against how it will feel in motion, on a phone.

03

Build

Stacksmiths engineers the site. AYB stays on for art direction. Same Figma, same Slack, same standup. No "throw it over the wall."

04

Launch

Launch film, social rollout, performance pass, and a 30-day support window. We answer the phone after go-live.

04 / B The toolbelt

Framework-agnostic. We pick per-project from a deep bench — here’s the full shelf.

  • Astro ready
  • Next.js ready
  • Remix ready
  • React ready
  • Vue ready
  • Svelte ready
  • SvelteKit ready
  • Vite ready
  • TypeScript ready
05 Kind words
We chose to slow things down in a fast-paced world — the team built us a site that does exactly that.
Kavita Jhunjhunwala Founder, Onset Homes
One mission, every mile — they took our operations playbook and turned it into a brand we are proud to send out on RFPs.
Lynk Operations Lynk Multimodal
The first studio we worked with where the website actually feels like the brand deck. Same energy, same rhythm.
Team Eora Founders, Eora
They held the line on patience. The site reads as quietly as the product itself.
Meeta Ghuwalewala Founder, TVAH
07 Frequently asked

Answers, up front.

  1. 01 Who actually does the work?
    Two studios at one desk. Ad Your Best (AYB) handles brand, identity, art direction, and voice. Stacksmiths handles engineering across the modern web stack — Astro, Next.js, Remix, React, Vue, Svelte, SvelteKit, Vite, TypeScript, Tailwind CSS, GSAP, Framer Motion, Lenis, Three.js / WebGL, Shopify and Shopify Hydrogen, Stripe, Sanity, Contentful, Payload, Storyblok, Cloudflare Workers / Pages / R2 / Images, Vercel, Netlify, PostHog, Plausible, and Sentry. We sit in the same Slack, the same Figma, the same standup. There is no “throw it over the wall.”
  2. 02 How long does a brand-and-build engagement take?
    A typical engagement runs 9–12 weeks: two weeks discovery, four weeks brand, four weeks build, then a 30-day post-launch support window. Larger product builds run longer. We will not take a project we cannot ship in the agreed window.
  3. 03 What is your tech stack?
    We are framework-agnostic and pick per project. Marketing sites: Astro, Next.js (App Router), Remix, SvelteKit, or Vite + React when interactivity demands it. Product surfaces: React, Vue, Svelte, with TypeScript by default. Styling and motion: Tailwind CSS, GSAP, Framer Motion, Lenis, Three.js / WebGL, Canvas. Commerce: Shopify, Shopify Hydrogen, headless commerce, Stripe. CMS: Sanity, Contentful, Payload, Storyblok, Prismic, Notion-as-CMS. Hosting and edge: Cloudflare Workers, Cloudflare Pages, R2, Images, KV, D1, Vectorize, Vercel, Netlify. Observability: PostHog, Plausible, Cloudflare Analytics, Sentry. We will also work in whatever stack your product is already on.
  4. 04 Where do you host what you build?
    Most often on Cloudflare — Pages for static, Workers for dynamic, R2 for assets, Images for transforms, KV / D1 for state, Vectorize for embeddings — and on Vercel or Netlify when the project asks for it. The edge gives us sub-second TTFB worldwide and lets us keep observability, auth, and forms on the same network as the site.
  5. 05 Do you do brand-only or build-only?
    Sometimes. The point of the partnership is the joint engagement, but we will take a brand-only project for a team that already has strong engineering, or a build-only project for a brand that already has a finished system. We will tell you in the first call which way the work tilts.
  6. 06 How do I start a project?
    Email contact@thestacksmiths.com with one paragraph on what you are building, who it is for, and roughly when you need it live. We reply within two working days, usually with three time slots for a 30-minute intro call.
06 Start a project

Have a brand to build — or rebuild? Let's talk.

  • Mumbai · IST
  • Remote · everywhere
  • Q3 — 2 slots