Case study №03 Eora 2026

Body care forIndianskin.

A founder-led D2C body-care brand whose hero claim is hard: +33.35% improvement in skin moisturisation, 48-hour hydration, 100% dermatologically tested.

Visit live site
myeora.in
01 The brief

Eora opens with one line — 'Your body deserves the same care as your face.' — and earns it with hard numbers. We built a system that paired clinical evidence with founder warmth.

  • 01 Identity, voice, and packaging system.
  • 02 D2C front-end with WhatsApp ordering as a first-class checkout path.
  • 03 Editorial product detail pages — Moisture Drench Body Cream (₹999), Body Wash (₹1,200), Hydrating Duo (₹2,400).
  • 04 A 'Born from the belief that Indian skin deserves better' founder-story page.
Client

Eora

Year

2026

Brand by

Ad Your Best

Build by

Stacksmiths

Type

Instrument Serif × Montserrat

Time

10 weeks

02 Brand system

Clinical evidence,
in a warm voice.

An Instrument Serif × Montserrat pairing — the serif carries the editorial voice, the sans does the heavy lifting in product copy. Trust chips, a stat band, and a five-star testimonial wall above an embedded Instagram reel grid.

Cocoa#4A2A1A
Brick#E94F1D
Fern#2F7D4F
Linen#EFE5D8
04 The website

Built for the way it'll be read.

SHOP / BODY CARE / MOISTURE DRENCH eora MOISTURE DRENCH BODY CREAM · 200ML Moisture Drench BODY CREAM ₹ 999 Centella Asiatica · Licorice Root · Ceramides. BUY NOW ADD TO BAG DERMA TESTED CLEAN BEAUTY 72-HR HYDRATION +131.55% skin hydration in 30 minutes
PDP — Moisture Drench Body Cream · ₹999
— PROOF — 48 HRS HYDRATION 100% DERMA TESTED +33% CLINICAL EVIDENCE Made for Indian skin, Indian weather.
Proof — clinically tested, 48-hour
/ABOUT Born from the belief that Indian skin deserves better. "I was tired of choosing between products that worked and products that felt clean." — FOUNDER, EORA
Founder — 'Indian skin deserves better.'
[ ONLY INGREDIENTS WITH A PURPOSE ] nothing unecessary. TREMELLA FUCIFORMIS Snow Mushroom. A botanical that holds up to 500× its weight in water. WHY WE CHOSE IT Plant-derived hyaluronic, gentler on Indian skin types. HOW IT WORKS Binds water at the surface, releases over 48 hours.
Ingredients — 'Snow Mushroom · 500× water'
03 Process

Branding and engineering
at the same desk.

The compressed timeline made handoff impossible — so we didn't. AYB and Stacksmiths sat in one Slack, one Figma, one daily standup.

  1. W1–2

    Discovery

    Founder interviews. Competitive map of Indian D2C body care. Lab data review of the +33.35% moisturisation claim.

  2. W3–5

    Brand

    Identity + packaging + tone. Trust chips ('Dermatologically Tested', 'SLS & Paraben Free', 'IFRA Approved Fragrance').

  3. W6–9

    Build

    D2C site with WhatsApp-first checkout and an Instagram-API-backed reel grid that stays under the LCP budget.

  4. W10

    Launch

    Soft launch to founder's network. Hard launch with a 30-second product film and a 5-star testimonial wall.

05 Outcome

+33.35% moisturisation
in 48 hours.

0 % moisturisation lift clinically measured (+33.35%)
0 hours hydration single application
0 % dermatologist tested every SKU
0 lighthouse mobile on the PDP template
Next case

Lynk Multimodal →

From port gate to plant door..

→
06 Notes

“Clinically-tested body care with 48-hour hydration — made for Indian skin, Indian weather, and the people who never put themselves first.”

— Eora, home

Hero products: Moisture Drench Body Cream (₹999, Centella Asiatica + Licorice Root + Ceramides), Moisture Drench Body Wash (₹1,200, Snow Mushroom hydrator), Hydrating Duo (₹2,400).