From port gatetoplant door.
Lynk moves industrial cargo across India — port to plant and plant to port — with a 24×7 control room and operational presence at Kandla, Mundra, Dahej, Hazira, JNPT, and Haldia.
Visit live siteThe team had decades of operating experience but a brochure that didn't match the scale. We rebuilt the brand around a single line — 'One Mission. Every Mile.' — and a marketing site that reads like the operations manual of a serious carrier.
- 01 Verbal identity built around 'One Mission. Every Mile.'
- 02 A six-section marketing site: services, sectors, about, contact, plus a control-room module.
- 03 Sector-led navigation that lets RFP teams find their use case in one click.
- 04 Edge-deployed front-end with sub-second TTFB across South Asia.
Client
Lynk Multimodal
Year
2025
Brand by
Ad Your Best
Build by
Stacksmiths
Time
8 weeks
An industrial brand,
made human.
The voice is plain B2B: confident, reassurance-driven, no jargon you can't quote in an RFP. Photography is full-bleed containers and ports doing the talking; type is restrained and structural.
Built for the way it'll be read.
Branding and engineering
at the same desk.
The compressed timeline made handoff impossible — so we didn't. AYB and Stacksmiths sat in one Slack, one Figma, one daily standup.
- W1–2
Discovery
Site walkthroughs at Kandla and Mundra. Interviews with three sector heads (chemicals, sugar, pharma). The line 'One Mission. Every Mile.' came out of a Friday standup.
- W3–4
Brand
Logotype, sector marks, and a sea/road/rail icon family. Photography direction: containers, never people in hi-vis.
- W5–6
Build
Astro on Cloudflare Workers. Sector pages templated from one schema. Control-room module routes to ops on shift.
- W7–8
Launch
Soft launch to existing RFPs. Sector-page deep-links shared with prospects. Three new enterprise enquiries in the first fortnight.
45+ years of road,
in one brand.
TVAH →
A 5,000-year-old ritual, online..
“We specialise in integrating road, rail, and port operations to provide fast, safe, and cost-efficient cargo movement for leading industries across India.”
— Lynk Multimodal, About
Sector coverage on /sectors: petrochemicals, sugar & distillery, alcohol/ENA/acids, pharmaceuticals, FMCG & food ingredients, manufacturing & industrial, importers & exporters.