Case study №01 TVAH 2026

A 5,000-year-oldritual,online.

TVAH's hero product takes five days to make — A2-certified ghee washed 100 times in a copper vessel, by hand. The 5,000-year-old formula is documented in the Charak Samhita.

Visit live site
tvah.kartikayasharma.workers.dev
01 The brief

The site had to feel as patient as the process. We built the brand around three short, declarative lines — 'Time-tested. Thoughtfully formulated. A quiet moment.' — and gave the site permission to slow down.

  • 01 Identity, voice, and a hero product launch (Targeted Overnight Renewal, ₹2,999, 30g).
  • 02 A literary site rhythm: short, declarative lines, plenty of air.
  • 03 A /quiz skin-finder funnel and a /science page that earns the price.
  • 04 A founder-story page in Meeta Ghuwalewala's voice.
Client

TVAH

Year

2026

Brand by

Ad Your Best

Build by

Stacksmiths

Time

11 weeks

02 Brand system

Ayurvedic heritage,
modern dermatology.

Calm, reverent, craft-obsessed — pairs Ayurvedic language ('Shata Dhauta Ghrita') with modern dermatological precision. Copper-vessel imagery, generous whitespace, an earth palette.

Ink#2A1810
Brick#E94F1D
Saffron#F5B800
Cream#FBF5EA
04 The website

Built for the way it'll be read.

SHOP — NIGHT REPAIR — 30G TVAH NIGHT — 30G The only cream your skin needs. Overnight repair. Rebuilds the lipid barrier in 7 nights. ADD TO BAG → ₹2,999 DAY 1DAY 3DAY 5DAY 7
Night Cream PDP — Targeted Overnight Renewal
/SCIENCE — SHATA DHAUTA GHRITA What happens when ghee is washed one hundred times? 100 WASHES 5 DAYS BY HAND शतधौत घृत Becomes translucent. Penetrates all seven layers.
/science — the 100-wash counter
ABOUT — MEETA GHUWALEWALA "We did not invent this. We remembered it." — MEETA GHUWALEWALA FOUNDER · TVAH 5,000-year-old recipe. A2 cow ghee. Hand-washed.
About — 'The process is the product.'
QUIZ — Q 2 / 3 How does your skin feel by evening? A — TIGHT & DRY often by 6pm B — DULL & UNEVEN noticeable past midday ~ 40 SEC TO YOUR JAR
/quiz — the skin-finder funnel
03 Process

Branding and engineering
at the same desk.

The compressed timeline made handoff impossible — so we didn't. AYB and Stacksmiths sat in one Slack, one Figma, one daily standup.

  1. W1–2

    Discovery

    Visit to the production room. Interviews with Meeta and the Ayurveda consultant. A literature pass on Shata Dhauta Ghrita.

  2. W3–5

    Brand

    Identity, voice, and packaging. A type system that feels literary, not clinical.

  3. W6–10

    Build

    Cloudflare-Workers site, headless commerce, a /quiz funnel, and a /science page that explains the 100-wash process.

  4. W11

    Launch

    Soft launch with a 4.8/5 founder-network testimonial wall (200+ reviews collected pre-launch). Hard launch with WhatsApp-first concierge support.

05 Outcome

100 washes, 5 days,
one quiet jar.

0 copper washes every batch, by hand
0 days per batch non-negotiable
0 to 90 nights one 30g jar
0 / 5 stars across 200+ reviews
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06 Notes

“This takes five days to make. That isn’t a limitation — it’s the entire point.”

— Meeta Ghuwalewala, About

Targeted Overnight Renewal — ₹2,999, 30g. The full Shata Dhauta Ghrita process is documented on /science.