Case study №02 Onset Homes 2024

Spaces thatfeellike you.

A Kolkata heritage furnishings house with twenty years of craft behind it needed a brand and a site that felt as quiet as the catalogue.

Visit live site
onsethomes.com
01 The brief

Onset began in 2006 when Kavita Jhunjhunwala turned leftover fabrics from the family export house into hand-crafted cushions. In 2020 it was reborn as Onset Homes. Our brief was to slow the internet down to match the pace of the work.

  • 01 An editorial-commerce front-end that reads like a magazine spread.
  • 02 A turnkey-projects narrative microsite for soft-furnishing clients.
  • 03 A press strip pulling Vogue India, Elle Decor, Architect & Interiors, Good Homes.
  • 04 A first-person founder story page in Kavita's own voice.
Client

Onset Homes Pvt. Ltd.

Year

2024

Brand by

Ad Your Best

Build by

Stacksmiths

Type

PPEiko · Nexa Bold

Time

9 weeks

02 Brand system

A residential mark.
Not a corporate one.

AYB built the brand from a single observation — Onset's pieces draw from the textile heritage of Rajasthan, Gujarat, and Bengal, translated for the modern home. The voice is first-name, never "Sir/Madam."

Forest#1A3A2A
Brick#E94F1D
Saffron#F5B800
Paper#F3EEE2
04 The website

Built for the way it'll be read.

ONSET HOMES — KOLKATA Spaces that feel like you. HANDCRAFTED TEXTURES — TIMELESS COMFORT EXPLORE COLLECTION DISCOVER OUR STORY SCROLL ↓
Hero — 'Spaces that feel like you.'
OUR PHILOSOPHY Rooted in craft. Designed for modern homes that value quiet luxury. OUR STORY →
Philosophy — 'Rooted in craft'
CURATED Most Loved Bird of Paradise 20x20 · Fuchsia · Without fill ₹ 1,560 Saffron Throw 42x60 · Khadi · Hand-loomed ₹ 3,400 Linen Cushion 18x18 · Brick · With fill ₹ 1,890 VIEW ALL PRODUCTS →
Most Loved — Bird of Paradise · ₹1,560
Soulful in every weave. Made slowly. Meant to last. DISCOVER CRAFT → ▶ 1:24 / 2:18 CRAFT REEL — KOLKATA
Craft — 'Soulful in every weave.'
03 Process

Branding and engineering
at the same desk.

The compressed timeline made handoff impossible — so we didn't. AYB and Stacksmiths sat in one Slack, one Figma, one daily standup.

  1. W1–2

    Discovery

    Studio visits, supplier interviews, an audit of every Vogue/Elle Decor mention. A naming workshop produced 'Spaces that feel like you' — the line that ran the rest of the project.

  2. W3–4

    Brand

    AYB locked the logo, palette, and tone in two weeks. Stacksmiths reviewed every system decision against motion and small screens before AYB committed.

  3. W5–7

    Build

    An editorial-commerce front-end on a headless catalogue. Custom typography (PPEiko Thin + Nexa Bold). Sales team trained on the CMS in a single 90-min session.

  4. W8–9

    Launch

    Soft launch to press contacts. Hard launch with a turnkey-projects micro-site for B2B leads. Inbound from Vogue and Elle within the first month.

05 Outcome

Twenty years of craft,
told properly online.

0 years of craft from family export house to brand
0 press features Vogue India, Elle Decor, Good Homes, +
0 weeks to launch name to live site
0 lighthouse on the editorial template
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06 Notes

“Rooted in craftsmanship and driven by design, we chose to slow things down in a fast-paced world.”

— Onset Homes, About

The visual system pairs a thin custom serif (PPEiko) with a confident sans (Nexa Bold). Generous whitespace, arrow-led CTAs, and a press strip cite Vogue India, Elle Decor, Architect & Interiors, Good Homes, and Hindustan Times.